About Us

We own, develop and operate a portfolio of Websites serving passionate consumer audiences. Our properties include DietSpotlight.com, Boating.com, Yachting.com, Biking.com, Barbecuing.com, SportsMemorabilia.com, BabyFormulas.com and Skiers.com.

We acquire premium, one-of-a-kind domain names in lucrative enthusiast categories. We then apply our technology platform to transform each name into a fully developed Web property, complete with robust commerce and social-networking functionality. Next, we build each site into a full-fledged media property and content destination by creating and uploading thousands of original articles, reviews and how-to guides.

To realize maximum efficiency, we internally manage all aspects of domain acquisition, creative, content production, programming, organic search optimization, media buying, conversion optimization, analytics, supplier acquisition, merchandising and customer service.